Secrets of the Super Brands: Fashion: Superbrand Chic
Description
No one, it seems, is immune to the
power of branding. Not even Alex Riley, host of this enlightening three-part
series, can mount a meaningful resistance to advertising and endorsement hype,
no matter how hard he tries. With help from marketing specialists and brain
scientists, Riley sets out to find out why we buy, trust, and even idolize
popular brands. Each episode examines a specific sector of the global economy
(technology, fashion, or food) as it winds its way through a pantheon of
corporate titans slugging it out for the favor of mere mortals. An excellent
primer in real-world marketing strategy as well as theoretical aspects of
marketing psychology. Contains some mature content.