The New Rules of Retail

The New Rules of Retail: Competing in the Worlds Toughest Marketplace

Description*

The New Rules of Retail: Competing in the Worlds Toughest Marketplace is set out to figure out why some retailers succeed and others fail. The answer is The New Rules of Retail, which details a profound shift in power from producer to marketer to consumer over the last century.

The book then identifies how to survive and prosper in this new era of absolute consumer power. Using many of the industry’s leading retailers as case studies, we’ve identified three rules for success: developing a neurological connection with customers, implementing preemptive distribution strategies and controlling the value chain.



Read More at New Rules of Retail



Where to Find It and Borrowing Time

New Rules of Retail: Competing in the World's Toughest Marketplace is shelved as Call # HF5429. L48 2010


As a book it can be found on Bookstack # 1- Shelf # 15. This book can be checked out for a period of 2 weeks for students, faculty and staff.

About the Author 
*

Michael Dart is a senior partner at retail and consumer products consultancy Kurt Salmon and leads the firm’s private equity and strategy practice. In his more than twenty years of consulting, Michael has worked with many leading retailers, consumer products companies and private equity firms. He is frequently quoted in the Wall Street Journal, Financial Times, global and national media, and trade journals. Consulting magazine recognized Michael as one of its Top 25 Consultants of 2010.