The New Rules of Retail: Competing in the Worlds Toughest Marketplace
Description*
The New Rules of Retail: Competing in the Worlds Toughest Marketplace is set out to figure out why some retailers succeed and others fail. The answer is The New Rules of Retail, which details a profound shift in power from producer to marketer to consumer over the last century.
The book then identifies how to survive and prosper in this new era of absolute consumer power. Using many of the industry’s leading retailers as case studies, we’ve identified three rules for success: developing a neurological connection with customers, implementing preemptive distribution strategies and controlling the value chain.








