How Clothing is Sold: Fashion Merchandising
How Clothing is Sold is a DVD that recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing.
Where to Find It and Borrowing Time
How Clothing is Sold is shelved as Call # HD9940 .A2 .H68 2003. As a DVD it can be found on the bottom shelf of the DVD Bin in front of Bookstack 3. This DVD can be viewed in the library by students, or checked out for a period of 2 weeks by staff and faculty.
Description*
How Clothing is Sold is a DVD that recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. The video explores modern merchandising strategies. Learn that even the simple act of buying a t-shirt is part of a complex chain of decisions. Discover how branding might spell the "end of fashion." Learn why the designer Armani observed, "It is no longer fashion that matters, but rather the fashion NAME. The product is secondary." Viewers observe the difference between the garment industry and the fashion business and also learn how the Internet could introduce the era of "mass customization.
Read More at Learning Seed
Citations
Description taken from Learning Seed: (
http://www.learningseed.com/p-98-how-clothing-is-sold.aspx )
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