Inside the Mind of the Shopper: The Science
of Retailing
Description*
Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities.
Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior–how shoppers make buying decisions as they move through supermarkets and other retail stores–and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
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Where to Find It and Borrowing Time
Inside the mind of the SHopper; The Science of Retailing is shelved as Call # HF5429.S59 2009.
As a book it can be found on Bookstack # 1- Shelf # 15. This book can be checked out for a period of 2 weeks for students, faculty and staff.
About the Author*
Herb Sorensen, PH.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Advisor, TNS Global Retail & Shopper Practice, serving Fortune 100 retailers and consumer packaged goods manufacturers throughout the world for over 35 years. Herb consults with brands and retailers, speaks internationally to companies and groups, and writes a monthly blog at www.insidethemindoftheshopper.com
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