Guerrilla Retailing

Guerrilla Retailing

Description*
Guerrilla Retailing is the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of retailing. It is jam packed with insider secrets on how to successfully attract, serve and sell customers, and keep them coming back.


Guerrilla Retailing is for people who insist on results. It shows the reader a step-by-step approach that will multiply their sales many times over. Guerrilla Retailing shows you proven secrets for attracting and training the best salespeople; running effective low-cost promotions that attract customers; up-selling and cross-selling to increase revenues and profits; maintaining margins in the face of cut-throat competition, and building a constituency of loyal, satisfied customers that keep coming back.

Guerrilla Retailing includes dozens of real-world examples that give the reader practical advice that they can use right away. Readers learn:

• How a guerrilla retailer differs from a typical retail store.
• The 10 most common mistakes made in Retailing.
• How to recruit, train and compensate the best salespeople.
• Ten common merchandising myths and how to correct them.
• The number one reason a customer patronizes a particular retailer, (it’s not price).
• Why the price-buster stores are in deep trouble, and how to beat them at their own game.
• Seven ways to influence people.

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  Read More at Guerrilla Group

Where to Find It and Borrowing Time
Guerrilla Retailing is shelved as Call # HF5429 .L48 2005. As a book it can be found on Bookstack #  1- Shelf # 15. This book can be checked out for a period of 2 weeks for students, faculty and staff. 

About the Author*

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Read More at Amazon