The New Science of Retailing

The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance

Description*

In a groundbreaking book, THE NEW SCIENCE OF RETAILING: How Analytics Are Transforming the Supply Chain and Improving Performance, authors Marshall Fisher and Ananth Raman, argue that the time is ripe for “rocket science retailing.” Just as Wall Street was transformed in the 1970’s by the influx of physicists, engineers, and “rocket scientists” with mathematical techniques that allowed the harnessing of vast, complicated transaction data, so too retailing is now ready, and in fact beginning a “rocket science revolution.”

The authors draw on examples from a diverse group of international companies to show how smart retailers are using analytics to transform their supply chain. How they are bringing costs down while driving revenues higher—in effect turning their supply chain into a brand enhancer, a speed enabler, and a true competitive advantage.
Read More at New Science of Retailing website


Where to Find It and Borrowing Time
The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance is shelved as Call #HD38.5. F57 2010. As a book it can be found on Bookstack # 1- Shelf # 11. This book can be checked out for a period of 2 weeks for students, faculty and staff.




About the Authors*
Marshall Fisher: is the UPS Professor of Operations and Information Management at the Wharton School of the University of Pennsylvania and co-director of the Fishman-Davidson Center for Service and Operations Management. 
Ananth Raman: is the UPS Foundation Professor of Business Logistics at the Harvard Business School and specializes in supply chain management. Together they co-founded 4R Systems, Inc., which provides analytic services and software to retail supply chains.